🔹 Grab The FREE Beginners' Guide to Email Marketing:
https://offers.hubspot.com/an-introduction-to-email-marketing
Are you thinking of launching a course? If so, there are some things you need to know first! In this video, I talk about the importance of choosing your sales strategy, tips on how to have a successful course launch, and how HubSpot can help you get started with email marketing!
0:00 Intro
0:21 Launches
4:41 Evergreen Sales Funnels
5:47 Making your first 10 sales
7:57 Beginners' Guide to Email Marketing
🔹 Learn more about the $100k Method:
// WHAT TO WATCH NEXT
How to Create an Online Course for Beginners (start to finish)
Create and Sell a DIGITAL PRODUCT (7 easy steps)
8 Digital Products that Earn AT LEAST $100/day 💰
7 PASSIVE INCOME IDEAS (easily make $200/day)
The Ultimate Beginners Guide for Making PASSIVE INCOME (2022)
// LINKS
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https://www.gillianperkins.com
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Foreign It's the ultimate goal of nearly every Online course creator but before you set Your sights on that lofty one-time cash Injection let's take a look at your Options because there are three launches Evergreen funnels and a third have your Cake and eat it too type option first up Launches launches are the typical Promotion strategy you run into at your Favorite local and online stores Basically from time to time they put Different products on sale now these Sales can vary a lot obviously the Products that different stores sell are Different some sell craft supplies Others clothes grocery stores sell food And some sell online courses but the Structure of the sales vary as well they Might be short only a few hours or as Long as an entire month they might be a Discount five dollars off five hundred Dollars off fifty percent off Etc or They might simply be a product with Limited availability in other words for A limited period of time say one week You can buy a particular product you see This limited availability occur with Movies that are only in theaters for Short amounts of time local fresh Vegetables at the grocery store and for Events that are coming up soon the Obvious alternative to this strategy of Live promotion is to offer a product
Continually and at a consistent price we Call this strategy steady selling and It's a strategy that's so non-strategic That it almost seems strange to call it A strategy at all but for some products Necessary Commodities such as gas Bananas and t-shirts the demand is Consistent enough that customers don't Need to be incentivized or motivated to Buy and thus the highest profits can be Earned by offering the products non-stop At full price no reason for Walmart to Put bananas on sale when they know that People will buy 1.5 billion pounds of Them each year at full price also side Note did you know that Walmart sells More bananas every year than any other Product they offer weird now regardless Of which of these sales strategies you End up deciding to use you're going to Want to use email marketing it's the Bread and butter of digital marketers And by far the most profitable sales Tactic that I use in my business and That's why I decided to team up with HubSpot for this video to be able to Offer you their free beginner's guide to Email marketing so that you can learn All the basics of how to get started With this important sales tactic HubSpot Is one of the biggest players in the Digital marketing world and they Definitely know their stuff when it Comes to selling online in their free
Email marketing guide you'll learn all The basics of how to decide which email Marketing software to use how to start Growing your list the basics of how to Stay compliant with regulations Surrounding email marketing the seven Most important types of marketing emails That you should be aware of and how to Segment your audience so that you can Sell most effectively I especially love That the guide also explains how Automations work which are essential for The Evergreen finals that we're talking About in this video this detailed 25-page guide is completely free so Click the link in the description below To download a copy for yourself but What's a business to do if they have a Good product that can benefit people but People don't know they need it the short But not so simple answer is put it on Sale because limited time sales create Real scarcity people know that they Won't be able to get the product in the Future at least for a while and at least Not at the same price and the mere fact That they might not be able to get it in The future makes them want to get it now What this means for you as a course Creator is that even if you create a Great course and set up all the texts so That people can purchase it on your Website sales are going to be really Slow if it's always available and always
The same price you know it's true people Don't need your course your course might Very well be an excellent value it might Be of amazing quality it might be Life-changing and people might even want It and if everything about your course Checks out people want the outcome it Provides you explain that outcome well And you offer the course at a price less Than that outcome is worth to those People then it will sell but nowhere Near year its potential volume okay so Right now you're probably thinking okay So we'll put it on sale right but here's The thing here on this show I focus on How to work less while earning more how To work smarter not just harder and I'm Pretty sure that running live promotions Would add a few things to your to-do List in fact in my experience running Live promotions on a regular basis as Way more things to my to-do list than I Ever expect but that's not the only Problem there's actually a much bigger One and when I say one I actually mean More like two really in short by running Limited availability promotions you set It up so that people who want or even Need your course can't buy it when they Need to which sometimes just means Delayed gratification and development of Patience but much more often means that They go without or find a different Solution the latter of which means that
You miss out on a potential sale but the Former them going without results in Problems for both you and the customer For example let's say you sell a course On oil painting well if it's not Available when the customer is Interested then you miss out on the Revenue and they might miss out on Taking the first step toward pursuing a Hobby of lifelong enjoyment you might Think that this won't be an issue Because they can just buy your course Whenever you make it available in the Future but there's a high probability That they'll have gotten distracted and Moved on by that point okay so there are Problems with running live promotions And problems with not running live Promotions now that's not to say that Both of these options are bad they just Both have some issues and only work well In certain circumstances and local Businesses pretty much just have to make A judgment call and pick their poison Choosing the best of those two options For their situation and accepting the Good with the bad but when it comes to Selling products online we get a unique Have your cake and eat it too kind of Option enter Evergreen funnels Evergreen Funnels are like the perfect child of Live promotion and steady selling they Combine the very best aspects of each Into one incredible and highly effective
Strategy in short Evergreen in sales Funnels are automated promotions it's Like having a robot run your sales a Robot that follows your plan and gets it Right every time actually it's more like Having an infinite number of robots run Sales for you with each one being able To run a custom fit promotion for each Of your individual customers giving them The perfect buying experience including Allowing them to purchase the product at Just the right time for the highest Likelihood of them being ready to pull Out their credit card okay so I know That this all sounds too good to be true I mean infinite robots perfectly Tailored sales experiences I mean what Even but it really is possible and even Easy and affordable with today's Automated marketing software options Using a few simple tools like convertkit Teachable and something called deadline Funnel we can build automated sale Systems that sell your course 24 7. and Very strategically but finally let's Talk about the elephant in the room what Should you do wow elephant in the room Now I know that you might be expecting Me to recommend building an automated Funnel stat because didn't I just tell You how amazing they are and that I Choose to use them and that they can Make you more money yes I did and maybe You should but there's one important
Exception to consider Evergreen finals Don't typically work for making your First few dollars I made this mistake a Few times when I was working to get my Online business off the ground poured Literally hundreds of hours into Creating online courses and building Advanced Evergreen funnels only to watch My Quickbooks account stay stuck at xero And face the fact that I'd wasted a lot Of my time Evergreen funnels are money Machines but only if you have a proven Product and marketing message otherwise You might discover like I did that You've wasted your time building a Funnel for a product no one even wants Or that you've built an entire funnel That's not persuasive at all so do Yourself a favor and wait to build your Evergreen final until you've made at Least your first 10 sales waiting to This point means that you've found Marketing message that is actually Working which is important because Running any sort of promotion whether It's a live promotion or an automated Evergreen sort of promotion generally Involves creating a fair amount of Content and if you write the wrong words Then you're going to end up having to Redo a lot of the work that you've Already done to get your funnel actually Making money so again if you haven't yet Made those first few dollars you'll want
To start with a live launch before you Get into the extra effort of building an Automated funnel the 100K Mastermind Students always start with what we call A 1K beta launch then once they have That proof that they need to be Confident that they're on the right Track plus the data that they need to be Successful they get to work on their 100K funnel in the next episode of this Series I'm going to be walking those of You who are ready to build a 100K funnel Through the steps of how to get one of Your own set up in as little as just Three months to get notified when that Next episode is released make sure You're subscribed to this Channel and Have notifications turned fun and I'll See you then if you're ready to build a 100K final of your own then now is the Time to start taking action check the Description box below or head to Gillianpirkins.com 100K to find out how you can build a 100K funnel of your own and set it up to Start making you money within the next Three months or less I know you're Capable of this and I know it will Change your life so head to Gillianparkens.com 100K right now to Find out how you can make it happen
