If you're multi-passionate then you know how hard it can be to choose an idea and stick to it. The process of niching down doesn't have to be impossible and it can be really fun. In this video, I am going to share my strategies for how to niche down!
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How to Set GOALS for Your Business – Business Planning DEEP DIVE (Pt. 6)
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If you're really multi-passionate it's Likely that researching your ideas Weighing the pros and cons and other Methods of analysis will still leave you Undecided about what Niche to choose Because the problem is that you love all Your ideas and you can't stand the Thought of scrapping any of them I made A video last month about my recommended Method for choosing a niche for your Brand and business and if you haven't Already watch that first and see if you Can make your decision that way but for Those of you who are still stuck here Are three strategies for overcoming your Indecision and finally picking a niche Foreign The first strategy is called practice Mode now a lot of the time we get really Excited about new ideas especially and We think that we want to start a whole Business around that idea or some other Type of venture but there is this big Question looming in the background of is This going to be sustainable am I going To continue to be passionate and excited About this long term so that putting in The effort now to start this business Will be worth it and it won't just be a Waste of my time one of the easiest ways To figure out if it will in fact be Sustainable is to do practice mode so What you do for practice mode is you're Just going to pull out a pen and paper
Or open up a new Google doc or something Like that and you are going to start Coming up with content ideas around that Particular topic or within that Niche For example if I was thinking maybe I Want to start a cooking channel here on YouTube well I would start writing down Content ideas like different recipes and Maybe different techniques and different Favorite recipes or collections of Recipes and you want to be specific with These content ideas although you can Write down more General ideas as well Now what you're going to do for practice Mode is write down lists like this for All of your different ideas and you want To set a goal of trying to get to 50 Content ideas for each different topic You're considering although with some of Them that might be harder than with Others basically by pushing yourself to Come up with these ideas now you're Going to prove to yourself how much you Really have to say about each of these Topics which will help you to see how Much long-term potential they really Have now you could just use this method But you'll probably want to use one of The other two methods along with it to Really make that final decision the next Strategy you can use is called dating an Idea so you've got these different ideas You're considering pursuing and you're Considering popping the question and
Marrying one of them and sticking with It long term but that's a tough decision Because that that's a lot of commitment Well one of the easiest ways to overcome That indecision is to try dating just One of the ideas first and then maybe Dating another one after that and really Giving them a full-on trial run and Seeing whether they're the right match For you and whether you want to stick With them long term you can date an idea By choosing one to start with and keep In mind this isn't your Forever decision So it's a much easier decision to make Choose one idea to start with and then Just go all in with it for the next Three months commit to dating that idea Exclusively for the next three months Now like I said much easier decision to Make because you're not saying no Forever to those other ideas you're just Saying let me try this one out first and By doing that you give yourself Permission to go all in and to really Test that idea out and you might be Wondering what exactly that would look Like this process of going all in with An idea well it depends on what the idea Is maybe it's an idea for a YouTube Channel so that would look like actually Starting the channel coming up with your Video ideas and Publishing videos every Week for at least three months and then At the end of that time you can evaluate
How it's going do you want to keep doing This do you still have lots of a Content Idea are you enjoying it on the other Hand maybe your idea is a business idea So going all in for three months would Look like creating a business plan Coming up with a beta version of your Product and doing some sort of beta Launch where you actually actively try To sell your product and you see what The response is and then at the end of That three months evaluating what the Response of others was and how much You're enjoying it and how much Potential you see at that point because By actually working on something for Three months you are going to see so Much further into the future than you Can see right now sitting at zero the Third strategy you can try for finally Choosing your Niche is called the Freedom method so this was the idea that Helped me to finally figure out what I Wanted my blog and then later my YouTube Channel to be and what it involves is Letting go of trying to choose a niche Stop trying to force yourself to fit Into a box stop trying to force yourself To choose one topic to talk about Because if you're anything like me you Know how hard that can be it felt like An impossible decision so what I finally Did was I just let go of those Expectations and gave myself freedom to
Create anything I wanted with the caveat That I was holding myself to creating Every week so for me I was applying this To my blog I knew I wanted to start a Blog couldn't decide what I wanted to Focus on so I finally just said okay I'm Gonna write a blog post every single Week but I'm going to stop trying to fit It into a certain category or Niche and I'm just going to write about what I'm Most interested in and I'm going to see What comes of that I'm going to notice If there are certain Trends if there are Certain topics that I end up focusing on And it's kind of like dating an idea but Instead you're just feeling it out and Seeing if you find a stronger attraction For one of these ideas now if you want To use all three of these strategies in Combination to really make sure that you Figure out the best Niche for your Business or for your YouTube channel Then here's what I'd recommend start With practice mode the first strategy I Mentioned and come up with those content Ideas then move on to the last strategy I mentioned Freedom method and just go For it just try a bunch of different Things for a few months and then maybe You'll be feeling inclined toward one But not quite ready to commit for the Long term and so that's a good time to Try dating that idea go all in with that One idea with that one topic for the
Next three months and then you can Decide do you want to date a different Idea or are you really enjoying this one And you want to commit to making this a Longer term thing something that I think Is so important to remember when it Comes to choosing a niche is that Choosing a niche as doesn't mean that You are saying no to all of your other Ideas it just means that you're choosing An idea to focus on with this particular Business or brand or YouTube channel Those other ideas they can still be Things that you love and you can express That love for them in other ways maybe You still continue to study them maybe They are Hobbies or maybe in the future You decide to start other businesses or Other YouTube channels or maybe you run This business for a while and then later You decide to switch to a different Business and that's totally all right But you're not saying no forever and You're not even saying no right now you Can keep loving those things and you can Keep expressing that love in other ways And finally once you have finally chosen Your Niche what's next well there are a Lot more steps that go into building a Money making online business I have a Free online course called small business 101 that will teach you all the ropes And show you exactly exactly what you Need to do to build your business and
Brand you can sign up right now for free At gillianperkins.com 101. if you haven't already gotten your Copy of the free course then make sure You do that now because it's not going To be free forever there's a link down Below where you can find it or you can Just go to gillianfurkins.com 101. Thanks so much for joining me for this Video If you enjoyed it which I'm Guessing you did since you made it all The way to the end then hit that like Button to give it a boost in the Algorithm so other people can find it More easily and if you want to see more Videos like this in the future then make Sure that you are subscribed to my Channel and if you are then I'll see you Next week with another video